So, who's it for and what's it about?

Furniture maker Jack Auld needed an identity that communicated a sense of high- end craftsmanship, while encapsulating a warm and casual tone suggestive of both the maker and his seaside location. The custom made and refined qualities of Jack’s work are addressed through a combination of handwritten and clean type styles, while his use of hardwood timbers is referenced through a palette of natural tones.