So, who's it for and what's it about?

Having chosen to name Emalaide after her son’s pronunciation of ‘lemonade’, Kate Proctor needed an equally effervescent identity system to capture the carefree nature of her handmade creations. Emalaide’s offerings consist mainly of garments, accessories and toys for children, boldly patterned and made for everyday play. The identity’s retro style was extended to create a business card and swing tag with illustrations inspired by 1960’s children’s book illustrator John Martin Gilbert.