emma rickards
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Identity
![](/images/title_img_identity.gif)
Handy Jack's
![](/cms_images/107_24-10-2012_4457.jpg)
So, who's it for and what's it about?
Strong but friendly letterforms combine with punchy, contrasting tones to form an identity for Jack Auld’s home handyman service. A circular saw forms a recognisable and decorative motif, with additional tools appearing on the company’s promotional pieces.