So, who's it for and what's it about?

To celebrate the launch of her garden design practice, Caroline Hyett requested the design of a business card and letterhead that communicated the nature and breadth of her services while presenting a sense of professionalism and understated style.  Layered transparent flower silhouettes accompany the logo and suggest a rambling garden in full bloom.  A neutral palette of cool greys contrasts with the identity’s rich red tones, while the warmth and organic quality of recycled stock complements the sustainable focus of Caroline’s garden designs.