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Auld Design
Identity, Business Card & Postcard![](/cms_images/114_25-10-2012_8890.jpg)
So, who's it for and what's it about?
Furniture maker Jack Auld needed a selection of promotional pieces that communicated a sense of high- end craftsmanship, while encapsulating a warm and casual tone suggestive of both the maker and his seaside location. The custom made and refined qualities of Jack’s work are addressed through a combination of handwritten and clean type styles, while his use of hardwood timbers is referenced through a palette of natural tones combined with wood grain textures.