emma rickards
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Identity
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WillOaks Boutique Accommodation
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So, who's it for and what's it about?
When Peter and Lexie Rickards chose to refresh the name of their bed and breakfast, an opportunity arose to create a new identity system that reflected the business’ boutique nature and sophisticated style. An Art Deco typeface complements the farming property’s 1920’s homestead, while a stylised acorn is created using shapes from the breakfast room’s stained glass windows. When added to the letterform, a decorative reference is made to the business’ name that is inspired by the property’s giant oak tree.