WillOaks Boutique Accommodation
So, who's it for and what's it about?
When Peter and Lexie Rickards chose to refresh the name of their bed and breakfast, an opportunity arose to create a new identity system that reflected the business’ boutique nature and sophisticated style. An Art Deco typeface complements the farming property’s 1920’s homestead, while a stylised acorn is created using shapes from the breakfast room’s stained glass windows. When added to the letterform, a decorative reference is made to the business’ name that is inspired by the property’s giant oak tree.