BITS & BOBS
The Design Elements & Principles
The design process in professional practice
Visual Communication Analysis
Exploring the emotive potential of type
A DVD resource created by Emma Rickards and Julia Mahoney
In 2009 Emma spoke about her application of the design process to senior students in over 30 schools throughout Melbourne and Geelong. The popularity of these presentations prompted her to consider the creation of a professional practice resource accessible to a broader audience and tailored specifically to the VCE curriculum. Here is the result!
A logo for Caroline follows the creation of an identity, letterhead and business card for a newly established garden design and consultation service. The design process - from establishment of the brief through to the production of each final presentation - is described and explored in detail using subject-specific terms and kid-friendly language. Commentary is provided by both designer and client, with key stages from research to printing thoroughly illustrated.
This resource has been made specifically to assist middle-school and senior Visual Communication students in their understanding of the design process and its application in professional practice. A DVD movie is accompanied by teacher's notes (revised to address changes to VCE Visual Communication Design in 2013) together with visual resource material for students.
About the film-maker
Julia Mahoney is a budding young filmmaker, who grew up in Melbourne's Western suburbs. After graduating from Swinburne University with a Bachelor of Film and Television in 2008, Julia landed a job at a boutique post-production company in Melbourne's competitive film and television industry. A jack-of-all-trades, (she won an All-Rounder award in Grade 6) she is keeping busy with film related side projects after working for the past two years as production assistant for Channel 10's morning program The Circle.